Its becoming increasing common for your customers to evaluate, and make, buying decisions online. Just look at your own buying habits – how frequently have you reviewed the contest before even walking into a shop (if you even go into a store and not purchase online!) . This is exactly why branding is more important than ever.
So, what is branding? It essentially boils down to your customers’ perception of your company and includes character, personality, and values.
Where do you start you ask McGregor Wildlife Removal ?
Do your research – who are your competitors, what do their websites look, sound and feel like. If yours stand out from the crowd or be in accord with the industry. What makes you unique and stand out from your competitors?
Understand who you are and that you serve (a bit more research!) – what do your clients care about the most? Put your customers first – cater to their own needs from your website first, start with easy to find contact information. Ask yourself whether the backup is too long or is full of jargon. Is your content arranged on the page so its easy to read, does it tell enough of the story to be helpful, do you provide testimonials to facilitate decision making, are your packages/pricing simple to find and understand? Will they know what they’re getting? We have a excellent worksheet that helps clients understand their customer, if you want to be given a copy – please send us an email! We’d be delighted to send it along.
Define your mission statement and vision -All communication and actions should tie back to your own mission statement and vision, and your brand should reflect your future goals. Let’s take for instance that your vision is to recreate an business and stand out by turning the industry on its head, sounds radical? Now what if that is your vision, and your site is shades of grey with very formal text, heavy with jargon. How does that speak to your vision?
Design and Copy – don’t underestimate the power of visual appeal. Create a logo that’s recognizable and select a color palette that reflects your voice and values. The structure of your website ought to be simple to navigate, with clearly laid out text, that is easy to digest in a clear font (not overly scripty and hard to read). Copy should be professional and demonstrate experience while talking in a language that all can understand. Your copy needs to be clear of typos and grammatical mistakes (enlist the support of an editor, or at least have a trusted peer review your articles ).
Social media is an extension of your brand, this includes both look, feel, and content. Use social media to extend your reach with timely answers to reinforce your dedication to customer service, quality information that’s curated and created in line with your vision.
And one bonus suggestion – create a style guide with standards for tone, voice, style; and includes standards for social media, website design, any graphic design going forward. Do not forget to include team expectations! This is the best time to create guidelines for response time, signature lines, professionalism and tone.